Episode 9: The Amy Porterfield Show Uncovered for the First Time with Amy Porterfield
Amy Porterfield on Podcast Marketing: Why She Retired Online Marketing Made Easy & Her Biggest Growth Strategies
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
Just over five years ago, something incredible happened.
At the time, I was a Content Marketing Manager with a podcast on the side and an entrepreneurial heart. Then, I saw that Amy Porterfield—someone I had admired for years—was hiring. I figured, why not throw my hat in the ring?
Fast forward, and together, we grew her podcast by 234%, generated 15,000+ leads through a podcast-driven quiz, and re-engaged 60,000 cold subscribers with a strategic email campaign.
Working with Amy was one of the biggest highlights of my career.
And today, I’m beyond excited because Amy Porterfield is joining me on Podcast Growth Tools!
But this isn’t just another interview.
For the first time anywhere, Amy Porterfield—host of the newly rebranded Amy Porterfield Show—pulls back the curtain on her biggest pivot yet: retiring Online Marketing Made Easy after 13 years and 60 million downloads to launch her next chapter.
In this candid conversation, Amy shares:
Why she made the massive decision to rebrand her podcast
The behind-the-scenes discussions that led to this transition
How she uses podcasting to generate millions in course sales
Why she stopped running podcast ads, even though they were lucrative
The role of collaboration and list building in growing a podcast-driven business
Whether you’re an Amy superfan or just getting to know her, this episode is packed with game-changing podcast insights you won’t hear anywhere else.
Here’s a glance at this episode:
06:16: Podcast Growth and Authenticity Plans
09:52: Podcast Relaunch with New Format
14:20: Ad Opportunities and Authenticity Struggles
22:21: Collaborative Mindset in Business Promotion
24:48: Pre-Launch Podcast Strategy
26:11: Avoiding Marketing Blindness in Evergreen Programs
29:29: Podcasting Boosts Confidence and Content
33:22: Podcast as Educational Resource
35:43: "Always Be List Building"
What You’ll Learn in This Episode
Why Amy is retiring Online Marketing Made Easy after 13 years
The strategy behind keeping her existing podcast feed
Why she stopped running podcast ads
How podcasting fits into Amy’s marketing ecosystem
How she uses podcasting to sell digital courses
Why collaborations with “competitors” work
The biggest podcasting lessons Amy has learned
How she promotes her podcast
Trends in list building for 2025
Why Amy Porterfield Retired Online Marketing Made Easy
After 13 years, Amy made the huge decision to retire her iconic podcast and launch The Amy Porterfield Show. But why?
She shares that her audience has evolved. Her listeners are no longer just beginners—they’re established entrepreneurs looking to scale their businesses.
Amy’s Big Shift
“I want to serve those making $100K+ who already have an email list and an offer. They’re asking, ‘How do I take this to the next level?’ That’s where The Amy Porterfield Show comes in.”
The Strategy Behind Keeping Her Podcast Feed
Amy considered launching a brand-new podcast feed but, after consulting podcast marketing experts, she chose to keep her existing one.
Why? She didn’t want to lose:
Ratings and reviews, which help with search rankings
SEO authority from past episodes
Audience momentum
At the same time, she wanted to preserve the Online Marketing Made Easy brand. To do this, she:
Archived 20 of the best episodes in a separate feed
Added a pre-roll message to each archived episode, directing listeners to her new podcast
Lesson for Podcasters
If you’re rebranding, keeping your existing feed can help retain SEO value and audience trust.
Why Amy Porterfield Stopped Running Podcast Ads
Amy tested podcast ads but ultimately decided to stop. Here’s why:
She didn’t always align with the brands advertising.
She had to say “no” too often—most products weren’t a good fit.
She realized her podcast was more valuable when promoting her own offers.
Amy’s Podcasting Strategy Shift
“If I have a platform I’ve built from scratch, why wouldn’t I use it to promote my own courses instead of someone else’s product?”
Instead of selling ad spots, Amy now leverages her podcast for email list growth and course sales—a far more lucrative long-term strategy.
How Podcasting Fits into Amy Porterfield’s Marketing & List-Building Strategy
For Amy, podcasting isn’t just content—it’s the backbone of her marketing ecosystem:
Discoverability: Apple Podcasts and Spotify bring in organic traffic.
List Growth: She integrates lead magnets into her episodes.
Sales Engine: Her podcast drives webinar sign-ups and course enrollments.
Want to grow your email list with your podcast?
Amy’s strategy is to create freebies that align with her episodes and direct listeners to an opt-in page.
Example: “Want my free podcast promotion checklist? Go to AmyPorterfield.com/podcastgrowth.”
How Amy Porterfield Uses Podcasting to Sell Digital Courses
Amy’s biggest revenue driver is her digital courses. Here’s how she strategically uses her podcast to boost course sales:
Pre-launch Content: She shares episodes 8-12 weeks before a launch to prime listeners.
Lead Magnets & Webinars: She integrates free resources that lead into her course funnels.
Selling Without Selling: She educates instead of hard-selling, so listeners are already convinced when her offer drops.
Pro Tip for Course Creators
Ask yourself: What do my listeners need to know, believe, or understand before they buy? Then, create podcast episodes around those topics.
Why Amy Collaborates with “Competitors” (And You Should Too)
Amy frequently collaborates with other top course creators, even those offering similar programs.
For example, both Amy Porterfield and Jenna Kutcher have list-building courses, yet they promote each other’s offers.
Why This Works
They offer different angles, even if the topic is similar.
They trust there’s enough room for both in the market.
Their audiences overlap but buy at different times.
Lesson for Podcasters & Course Creators
An abundance mindset leads to bigger business opportunities.
The Biggest Podcasting Lessons Amy Porterfield Has Learned
After 13 years and 60 million downloads, Amy’s biggest takeaways are:
Podcasting builds confidence.
Deep audience trust leads to higher conversions.
Weekly content is the key to long-term success.
Amy’s journey in podcasting is proof that strategic pivots, audience-first content, and a strong marketing system can take a podcast from good to unstoppable.
If you’re looking for ways to grow your own podcast, build your email list, and leverage your show for real business growth, this episode is a must-listen.
Would you like more strategies on how to grow and monetize your podcast? Subscribe to Podcast Growth Tools, and let’s scale your show together.
Your Next Steps
Want to grow your podcast and email list like Amy Porterfield?
📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/subscribe
🎙 Subscribe to The Amy Porterfield Show → AmyPorterfield.com/podcast
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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