Episode 12: Social Media & YouTube Tips for Podcast Growth with Elise Darma
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
Can I be honest?
I’ve never loved social media. In fact, if I wasn’t running and growing an online business, I’d ditch it without a second thought… and I wouldn’t even miss it.
The older I get, the less I feel like sharing on those platforms. Now, 2013 Kylee? She lived for it. If you were a college kid in the early 2010s, you know exactly what I mean.
But these days, showing up on social? It’s a push.
Writing newsletters? Love it.
Blog posts? Give me all of them.
But social media? It just doesn’t come as naturally.
That’s why my latest podcast interview was exactly what I needed.
I sat down with Elise Darma, marketing coach & social media expert, and she broke down exactly what we should be focusing on—and why—when it comes to growing a presence on social media.
So if you’re feeling overwhelmed by social media and wondering how to make it actually drive traffic to your podcast (without feeling like you’re stuck on a content treadmill), this week’s episode of Podcast Growth Tools has you covered.
We cover:
Which social platforms podcasters should focus on (and which ones to ignore)
The B-roll strategy for quick, high-impact video content
How to repurpose podcast content across multiple platforms
Why DM automation (like ManyChat) is a game-changer for engagement
The #1 mistake podcasters make with social media marketing
Whether you’re a new podcaster looking to expand your reach or a seasoned pro ready to refine your strategy, this episode is packed with actionable tips you can implement right away.
What You’ll Learn in This Episode:
How to choose the right social media platform for podcast growth
The B-roll strategy for creating easy, high-converting content
How to craft DM strategies that drive engagement
Repurposing your podcast content effectively
Why YouTube is becoming a must for podcasters
Balancing content creation and avoiding burnout
How to Choose the Right Social Media Platform for Podcast Growth
Not all social media platforms are created equal—especially for podcasters. Elise breaks down which platforms actually move the needle for podcast growth and where you should focus your time.
Top Social Media Platforms for Podcasters in 2025:
Instagram: Great for engagement, storytelling, and driving listeners to your show.
YouTube: Becoming essential for podcast discoverability and audience building.
Pinterest: Often overlooked, but great for long-term traffic to older episodes.
TikTok & Reels: Best for quick, viral content that introduces new listeners to your podcast.
What NOT to focus on?
Trying to be everywhere at once. Instead, go deep on 1-2 platforms.
Spending hours on static posts. Video content is the key to engagement and growth.
"You don’t need to be everywhere. Pick one or two platforms, go all in, and let them work for you."
The B-Roll Strategy for Creating Easy, High-Converting Content
If you’re struggling with what to post, the B-roll strategy is a simple yet effective way to create engaging social content without constantly being on camera.
How to Use the B-Roll Strategy:
Step 1: Record short, everyday moments (e.g., typing, walking, making coffee).
Step 2: Overlay with a strong hook + text related to your podcast topic.
Step 3: Use it to drive engagement by adding a call-to-action like “Comment ‘Podcast’ to get the episode link.”
Why This Works:
Takes less than 5 minutes to create.
Doesn’t require talking to the camera.
Feels natural & relatable, leading to more engagement.
Example:
B-roll of you drinking coffee
Text overlay: “The biggest podcast mistake no one talks about”
Call-to-action: “Comment ‘Fix’ to get my free guide!”
"The best part? These B-roll videos are easy to batch-create and repurpose across platforms!"
How to Craft DM Strategies That Drive Engagement
One of the most powerful ways to convert social media followers into podcast listeners and email subscribers is through DM automation.
How to Use DM Automation for Podcast Growth:
Step 1: Add a keyword trigger in your post (e.g., "Comment ‘Episode’ to get the link!")
Step 2: Use ManyChat or Instagram’s automation to send an instant DM with the link.
Step 3: Follow up with a personalized message to start a conversation.
"DM automation allows you to capture leads, increase engagement, and drive traffic to your podcast—all on autopilot."
Repurposing Your Podcast Content Effectively
Elise shares her best content repurposing strategy so podcasters can maximize their episodes across multiple platforms with minimal effort.
How to Repurpose a Podcast Episode into 5+ Pieces of Content:
Podcast Clip → Instagram Reel/TikTok/YouTube Short
Quote from the Episode → Carousel Post
Key Takeaways → LinkedIn Post
Show Notes → SEO-Rich Blog Post
B-Roll Clip + Text Overlay → Instagram Story
💡 Pro Tip: Use AI tools like Opus Clip or Descript to quickly generate social media clips.
"If you’re spending hours on a podcast episode, make sure it works for you beyond just the audio!"
Why YouTube is Becoming a Must for Podcasters
Is YouTube really necessary for podcasters? Elise says yes—and here’s why:
The Power of YouTube for Podcasts:
Long-form content performs well (great for full episodes).
Shorts can drive new listeners (quick hooks = viral reach).
YouTube’s searchability helps episodes rank in Google & YouTube search.
"Podcasters should seriously consider creating a dedicated YouTube channel for discoverability and audience growth."
Balancing Content Creation & Avoiding Burnout
Social media can be exhausting, especially when you’re also running a podcast. Elise shares her top strategies for creating content efficiently without feeling overwhelmed.
Time-Saving Social Media Tips for Podcasters:
Batch content—Record multiple podcast clips at once.
Use AI & automation to speed up content creation.
Simplify your strategy—focus on 1-2 platforms max.
Track what’s working and drop what’s not.
"The goal isn’t to be everywhere all the time—it’s to be consistent & strategic where it matters most."
Your Next Steps
🚀 Want to learn more about social media strategies for podcast growth?
📩 Get Weekly Podcast Growth Tips → PodcastMarketingHub.com/subscribe
🎥 Follow Elise on YouTube for More Tips → EliseDarma.com/YouTube
🔗 Work with Elise & Get Social Media Training → EliseDarma.com
Final Thoughts
Social media should work for you, not against you. By simplifying your strategy, focusing on high-impact content, and leveraging automation, you can grow your podcast audience without burnout.
Pick one strategy from today’s episode and start implementing it this week. Small, consistent action leads to big podcast growth.
#PodcastGrowth #SocialMediaStrategy #OnlineMarketing #HowToGrowYourPodcast
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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